Sunday, February 16, 2014

Rakuten will buy phone app Viber for $ 900 million

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Japan's Rakuten is the purchasing company based in Cyprus - Viber Media , which operates a popular Internet phone application , for $ 900 ml , hardening social networking footprint online retailer .

Tokyo -based company said Friday that it sees Viber , with 280 million global users , as an important platform as people are moving from TVs and computers to mobile devices to consume and enjoy content.

Rakuten , which competes with Amazon.com and Yahoo , has been successful with online shopping in Japan , where high retail for sale online .Company also instrumental stretch done and outside Japan .
Rakuten already has under its wing online scrapbook site Pinterest and Canadian e- book maker Kobo IncRakuten founder and president Hiroshi Mikitani said Viber can also become a platform for games and instant messaging . This may be attractive to buyers Rakuten 's online who want to communicate directly with online stores or other customers .

Serkan Toto , a consultant game in Tokyo, noted the intense competition in chat -based services such as Line , which dominates in Japan , and WhatsApp Messenger, Facebook and Cocoa Talk . I 'm suspicious , " he said . "It will be a hard battle . "Line , originally a hit with young people is becoming common , increasingly used by companies to function teams within its group - chat , he said .

Rakuten also announced its earnings for the fiscal year ending December 31.The company said that its cloud services and call services were strong for smartphones last year .

Also encouraging results with the shopping center Rakuten Ichiba shopping - credit card and travel services , as well as his club - professional baseball team Rakuten Eagles pitcher Masahiro Tanaka former , now a New York Yankee .

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