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Thursday, September 15, 2016

Indians got addicted to smart phones – says Deloitte

Indians got addicted to smart phones – says Deloitte


Instant messaging apps like WhatsApp and other social networks, have gathered the attention of many people. It has become the habit of many people to check their smart phones every morning as soon as they wake up, and the last thing which they see before going to sleep. These smart phones and the social media, has changed the lives of many people. A professional services firm
 Deloitte, conducted a survey, to check the usage of mobile apps. The results of the Deloitte’s mobile consumer survey 2015 are as follows.
Nearly, 78% of people who own their smart phone, check the mobile within 15 minutes after waking up, 52% of people said that, they will check their smart phone before five minutes of going to sleep. 

The research founded that, people first check the WhatsApp and the other social media related apps and then they check their mails and SMS. This shows how social media have attracted the users across the globe.
The survey checked the mobile usage habits of around 49000 people from 30 countries, in which, 2000 people Indians. In the survey, it was found that,86% of people own the smart phones in 2015, which is 12% higher than 2013. In the survey about 28% of people said that they will check their mobile phone for 11-25 times a day, about 22% of people said that they will use their device for 26-50 times a day and 17% of people said that they will use their device for 51-100 times a day.

Rise of e-Commerce

From this survey, it is clear that, the smart phone usage has interrupted in almost all the activities of the mankind. So the telecom sectors have to improve their services, in order to meet the customer requirements, said the director of Deloitte touche Tohmatsu India LLP. The voice calls and the SMS rates have decreased up to 20% when compared to the last two years. IM has increased 10% and VoIP has increased 22% when compared to the past two years. So it is the right time for the mobile carriers and the network operators to make use of this opportunity, since there is great thirst for data among the customers.
Nearly, two third of people who participated in the survey are not satisfied with the quality of the voice calls. This results in adopting the VoIP methods. People prefer the VoIP calls because of the free international calls, and the possibility to make the video calls. The quality of network will be more important than the quality of voice calls, in the coming years. The usages of wifi in the home, work place and in any public places have increased for the past two tears. 43% of people used wifi in 2013, whereas in 2015, about 45% people use wifi. And 57% of people started using the internet on their smart phones. Survey says that, most of the people who were surveyed, did not start using 4G networks, as per the reports, they will start using the 4G within a year.

Mobile banking trend

The research found that, many people who were surveyed are interested in in-store payments and also in the mobile money transfers. In the survey, 71% of people said that, they use the in-store money payments, and they are interested in it. 54% of people said that, they are interested in mobile money transfer and they are going to practice it in the coming days.
 About 39% of people feel that the in-store money transfer has some security issues. And above 19% of people feel that there is no benefit from this scheme. Another 19% people feel that many stores do not permit this kind of money transfers.
Many people are fond of online shopping; they use the mobile just to do shopping in online. Whereas there is the other kind of people who are not interested in online shopping. 43% people give preference to their smart phones, from other devices.

Limitations of over use of smart phones:

Smart phone usage may have several advantages, but when it comes to health, it will have its own disadvantages. Smart phone over usage will cause some preoccupation behaviors such as, addition to smart phones, spending of more money for the usage of some application and in shopping, using mobile phones in dangerous situations such as, while driving and in any meeting environment etc. they may also have anxiety if they are separated from mobile phones due to poor signal conditions.

Ubiquity

Smart phone over usage can be differentiated by various age groups. Among the British children who were between the age 11-14, are addicted by 10%, whereas in India, the children of the same age group were addicted from 39-44%, these things are to be given importance by the parents and also by the society. This addition may affect their studies. In Korea the addiction rate is 5-11%. This addition is treated as the some kind of health issue. Men are less stressed when compared to women; they use their smart phones for the social purposes. The older people are less addicted to smart phones.

Effects

Social and psychological effects of smart phone over usage are as follows.

Health

Excessive use of mobile phones causes some health problems. People may tend to use the mobile phones in many circumstances and situations, germs are present in every small thing, these germs can easily infect you, when using your mobile phone. A research in 2011, found that, one in six cell phones was infected by the fecal matter, which is the one of the sources for the bacteria named E.coli. These E.coil bacteria may cause fever and vomiting in humans. An Egypt research organization, says that, the chance of spreading the bacteria is higher in cell phones.
One of the reasons for the occurrence of brain cancer is the excessive use of cell phones. There are many attributes which results in cancer, in which, we have to take into account that, how long we use the mobile phones. There is no particular evidence for linking the mobile phone usage and the cancer. But, the international research organization said that, the radio frequency is the cause of the brain cancer, in which the high frequency matters, using the mobile phone in limit will not cause any damage to the human body. The high frequency level has been confirmed as the cause of the tumors, these tumor results in cancer.
Using the smart phones before going to bed, will cause the inability called insomnia, which is the disorder that causes inability to sleep. World Health Organization suggested banning the use of electronic devices for the toddlers.
In the psychological part, some of the children are using the smart phones to harm other children. A research is going on regarding the positive and negative impacts of mobile phones. It is in the hands of each and every person to take care of themselves and protect them from any harm. As we know that, every little thing will have their own strengths and weakness, it is our responsibility to be aware and safeguard ourselves from the disadvantages, and use the technology in the right path.  

Author Bio

Anand Rajendran is the Co-Founder and CEO of Dectar a well known Software products development and Mobile App Development Company based in Chennai, India. He has extensive experience in building and leading innovative and collaborative software development teams to deliver major software applications like Scimbo - Whatsapp Clone Script. He loves exploring new things and sharing his knowledge with others.

Wednesday, September 7, 2016

The latest trends for the online marketing in 2016


The internet marketing is the one of most trendy marketing strategy these days. You can easily use the internet platform for the various type of marketing. The use of websites and the social media is increasing day by day. If you are the owner of any new startup business then you can easily use the online websites for the marketing of the business or company. There are many tools and features are available on the internet which you can easily use for the online marketing. You can use the texts, images, ads, videos and the blogs on the internet for the marketing of any business or any product. The technology and the trend are changing of the online marketing very quickly. If you want to know about the latest trend of the online marketing then this article will help you to know about the latest trend of online marketing in 2016:
1.     
      Use of the mobile and wearable over the computer:

This is the era of latest technology and portability. The smart phones are used on a large scale today to access the internet and these are very useful to use anywhere. The companies are using the mobile websites for the online marketing. The wearable devices like the smart watches are also in trend to use for the online marketing.
2.    
            The video marketing:

Videos are the very good medium for the better representation. The website like YouTube is in a large use for the online video marketing. The good promotional videos are being used by the companies and they are using these videos on the various websites for the marketing.
3.      
      Social media: 

The social media is the biggest platform for the online marketing and the use of social media is on the top in 2016. Every internet user is using the social media websites and the companies are using this platform for the online marketing of their products. They can use the blogs, articles and the pages of the company for the promotion. The images and the videos are in the big use to be shared on the social media websites. This type of marketing is preferred by the people who are in to blogging.
4.      
      Paid advertisements:

If you want the more web traffic for your content or advertisements then you can use the paid ads option. The various websites are giving you this option and they will share your advertisement to the various on a large scale. The paid option also increases the SEO rankings and this type of the marketing is in trend these days.
5.    
             App marketing:

The apps are being used on a large scale. You can use the various apps on the mobiles, computers and the websites. You can easily use these apps for the marketing. You have seen the various ads in the apps when you use them. These are in the latest trend for the online marketing.
6.    
            Content writing:

The content writing is used on the websites to provide the various blogs, articles and the press releases. The keywords are being used in the content and you can use the better keywords in the content to get the higher ranking in the SEO rankings. The content rewriting is the new trend for the online marketing.

All these new strategies are in the trend this year and you can easily use the new tools for making the better marketing strategy. if you want that you can reach to the maximum audience then it is possible today due to the large use of the internet. The ads and the promotions are being used on almost every site and you can make your own website too to give a destination to the audience.      

Author :  Sourabh Verma 












Wednesday, August 17, 2016

3 Best Apps to Edit Photos like a Pro

3 Best Apps to Edit Photos like a Pro

If you have an interest in photography and you do not know how to use Adobe Photoshop then I have some excellent suggestions that you can use and take excellent shots like professional.

Pixlr

It is an online portal also available on android and iOS. It offers 3 levels of editing apps depending on difficulty level and customization, Pixlr-o-matic, Pixlr Express and Pixlr Editor.
First, Pixlr-o-matic, which allows you to add basic filters, it is rather a fun app to add retro and vintage effects.
Second is Pixlr Express, which is more advanced in comparison to the Pixlr-o-matic. Which offers a bundle of great feature; it is very easy to use you do not have to need training to use it once you go through each option you can play and create custom editing. You can apply quick fixes, overlays, filters, stickers, texts. Furthermore, you can make collages as it offers variety of different layouts and later you can edit it and make it beautiful using Pixlr express editor.
Third and last, Pixlr editor is a robust browser photo editor, for all your editing needs which can be an alternate and free version to Adobe Photoshop. With Pixlr Editor, you have full control over your images including layers and effects.
One of the downside it is that its mobile app has very limited features, which you might not enjoy.

PicsArt                    
Unlike Pixlr, PicsArt is an awesome mobile app, which you can install in your iPhone or android phone. It is a very versatile app, which has camera option with filters, great editing tools, a wide variety of filters, customization options,
One of the best features is that it drawing panel, where you can create custom drawings, add pictures, and play with shapes, fonts and much more creativity. You might not be able to use it at maximum if you have cellphone with small screen. There are some features, which are premium and need to be purchased however; the free content is enough for beginners.
After creating your artifacts, you can easily share it on social media, PicsArt network or upload it on cloud. PicsArt has its own studio where you can follow other user and artists, see their creation and shares yours there it is just like tumblr, flickr or instagram. It also offers competitions in which you can take part.

PicMonkey
PicMonkey is also a browser app and also has mobile app for android and iOS, it is a very good website, it also has 4 different interfaces:
1.     Edit – main editor which offers all features at one place.
2.     “touch ups” – in which you can add basic filters,
3.     “design” – in this they offer different canvas on which you can create logos, business cards, facebool covers, graphical shapes and banners etc
4.     “collage maker” – is your basic collage maker with different layouts
It offers different and unique filters, frames and fonts in comparison to the Pixlr.
The interface is very beautiful and interactive. There are very free features but some of them are premium therefore you would need to purchase it. It has meme maker, features to allow you to do digital scrapbooking, take selfies with fun filters and much more. It also allows sharing to social networks and uploading to cloud.
One downside is that its mobile app is not free although they do offer a free trial you need to purchase it which makes it quite expensive however you can still your its functionalities from the web. In case you want a free app, you can choose PicsArt.

Author Bio:
Jose works as a writer for one of the best UK dissertation writing services on internet. Dissertation Planet helps students who are looking for services to Dissertation help and writing dissertation services. Jose has helped many students in writing, editing and proofreading their essays and dissertations and helping them achieve first class standard through professionally written papers.


Monday, August 15, 2016

Protecting Yourself From Hackers

Hackers Protection
Identity theft is a real thing and it mostly stems from cybercrimes such as hacking your social media profiles to hacking your online banking accounts. At a click of a button, your most important information can be viewed and downloaded without you even knowing. Chances are, you’ll only realize you’ve been hacked once it’s too late. These days, hackers have become so advanced that we need to take extra measures in protecting what we post online. To avoid being compromised, here’s what to do:

All About the Passwords:
Ensure that you are using a series of complex passwords across all your social media profiles and online banking accounts. Never choose just one password for all. Include special characters, numbers and capital letters so that your passwords are harder to crack. Make it a point to change and renew your password every month and never include pets or family member’s names. Passwords should not just be limited to social media profiles and banking accounts, create passcodes for all gadgets as well. If you have difficulty remembering passwords then use password management systems such as LastPass and 1Password.

Public Wi-Fi:
The easiest way for a hacker to gain entry into your system is through public Wi-Fis. In most cases, Wi-Fi connections that are accessible to the public have no passwords or encryption. That makes it a breeze for hackers to access personal information. What you can do is to avoid connecting to free public Wi-Fi unless you really need to and if you do need to, make sure you don’t use it to log into your online bank account. What you access using the free Wi-Fi, can easily be seen and downloaded by a hacker.
Some great advice by Amadou Diallo of Forbes, “Don’t make the mistake of thinking that requiring a password makes a public hotspot more secure. If that password is written on the counter or being handed out to customers who ask for it, that’s as bad as having no password at all.”

Operating Systems and Security Programs:

Another way to protect yourself from hackers is to update your operating system. Regularly updating your mobile phone or laptop’s operating system means updating its security programs as well. The latest version always makes it harder for hackers to gain access to your system. Outdated systems are easier to break into because they provide little to no security when it comes to sensitive data.

Protect Yourself:
  • Two-step verification: An effective way of keeping your information safe is using the two-step verification process available in most websites these days. Websites such as Google and Facebook has this and it requires you to authenticate your log in information with another device before you are successfully allowed to log in. This is an added safety measure to ensure that the user is the real person who is logging into the account.
  • Anti-virus: Some hackers and account compromise can come in a form of a virus. Hackers are able to disguise themselves with the use of malware and other types of viruses. When this virus infiltrates your gadget, not only is your memory wiped but your account information as well. Invest in anti-virus or anti-malware programs. They may be costly but this is protection you need against cybercrimes.
  • Hard Drive Wipe: In the event that you will sell an old gadget especially computers, never forget to do a complete hard drive wipe. Delete all previous saved details and restore to default settings.
Joel Ekstein
Author’s Bio: Joel Ekstein is an eCommerce retail expert with over 12 years experience in the industry. He has had experience in buyer and inventory forecasting, marketing, and expanding customer base in new markets. Instead of the notion that offering 100% customer satisfaction hurts 20% of profit, Joel has proved that 100% customer satisfaction increases customer engagement and customer base which leads to 25% profit increase. http://www.protect-o.com/| twitter.com/Protect_O

Sunday, August 14, 2016

Marketing Automation Tools That Every Business Should Be Using

Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial.

How Can Your Business Benefit from Marketing Automation Tools?
Among the endless advantages of marketing automation, maintaining consistency when building and sustaining relations with customers is certainly the most important benefit. If marketers base their communication with prospects on Facebook or Twitter, they may find it challenging to post and tweet on a regular basis. This may be due to many reasons; numerous work tasks and duties, unplanned meetings, family priorities, etc. Whether you are a proud business owner or a successful marketer, chances are you’re well aware of the importance of creating positive relationships with customers. And just like any other relationship, these require consistency.
marketing automation tools and customer relations


Marketing automation tools help you achieve consistency in the means of maintaining regular relationships with existing and potential customers. When marketers have a sequence automated posts on a schedule, instead of posting each one manually, they are able to create a sense of constant presence. Visitors then know that your business or brand is actively engaging with customers. This includes providing fresh and relevant information about the products and services that you sell. Other benefits of marketing automation tools include better use of data, more effective data storage and increased overall efficiency in the process of completing tasks. Marketing tools can simplify complex data analyses and help users predict market fluctuations. Effective data storage helps users evaluate their marketing strategy, as well as predict and overcome possible obstacles.

Marketing Automation Tools That Every Business Should Consider Using:
Once you acknowledge and understand the benefits of marketing automation, you find it tricky to choose the right automation tools for your business. Whether your business is well developed or just a small and fresh start-up business, these tools can help you tailor your  marketing campaigns more effectively.

Hubspot:
HubSpot is popular for a couple of reasons, but one reason stands out above the rest. This is probably the most user-friendly platform you will find. It is convenient, straightforward and intuitive to use. In fact, this is probably the only platform where you dive straight into advanced marketing tactics without having to read any documentation. When you do eventually need help, HubSpot offers excellent support and documentation. While HubSpot was originally built for smaller businesses, it is now used by larger businesses too. So regardless of the stage your business is in at the moment, you might want to look into this platform to see whether it meets your needs.

HubSpot Represents the Perfect Example of a "Marketing Automation Solution":
It offers the ability to manage and email your leads. It allows you to create, manage and promote content. It includes basic SEO features and a decent amount of templates. It helps you capture leads and create landing pages as well as do all of your split-testing. This is the same rough feature set that's common to all marketing automation platforms. The differences are slight and primarily in the style of implementation. Some tools have a few extra features that stand out. Others differentiate themselves in how they implement the basic features, and whether it fits your company culture. While we could try and list all of the pros and cons of HubSpot compared to the other platforms, there's really no need. HubSpot offers a free trial where you can fully test whether it meshes with your needs. This is far superior to reading any reviews or opinions on which platform will or won't meet your needs.
most effective marketing automation tools

Marketo
Unlike HubSpot, Marketo isn't suitable for any business at any stage. It specifically targets medium to enterprise level customers and its pricing points reflect this. If you're a small business owner, feel free to ignore this vendor altogether for now. The one area where Marketo differentiates is in its focus. It was always focused more on B2B types of businesses. This reflects in the depth that same of its features have. This explains why it has some of the best lead-nurturing functionality. But it also explains why it isn't very user friendly. Whereas HubSpot can be picked up by anyone in minutes, Marketo assumes you have a staff of IT people and marketing specialists to handle it.

Pardot:
Pardot is another marketing automation tool that you will like if you're on a B2B business model. One of the first things people notice when compared to Marketo, is its ease-of-use. It isn't as simple to use as HubSpot, but it is probably the most intuitive out of the enterprise tools. Being a Salesforce product, you might want to consider it if you're a Salesforce fan. Obviously being a product of the same company, it has excellent integration and syncing with Salesforce. The one thing you sacrifice with Pardot (in comparison to Marketo) is the lack of depth to the features. You get a more pleasing and usable interface, but the features are a lot more shallow.
marketing automation tools and customer information

Active Campaign:
If your marketing automation needs are primarily about nurturing leads through email, ActiveCampaign is the one for you. Nobody beats ActiveCampaign at email marketing automation. The great thing about ActiveCampaign is that it makes complexity easy. It allows you to set up even the most complex marketing strategy an experienced marketer can come up with. Yet it makes even such a complex setup seem like playing a simulation game - it is very intuitive to do. In the rare chance that you get lost, it provides some excellent learning resources for newbies. Due to this, ActiveCampaign can be practical for businesses of all sizes.

What Do Hubspot, Marketo, Pardot and ActiveCampaign Have in Common?
In the sea of marketing automation tools, Hubspot, Marketo, Pardot and ActiveCampaign are recognized as reliable products that most every business should consider using. Despite their differences, these four tools have a lot in common. They help marketers focus on their prospects and accelerate them through the sales funnel via an act-on solution. Hubspot, Marketo, Pardot and ActiveCampaign are all well integrated with other popular solutions. These are tools that are dynamic and offer numerous features, all to the benefit of your marketing strategy. They will all help you with implementing a quality inbound strategy. These marketing automation tools help marketers attract more visitors to a website, convert them to leads and even paying customers.

marketing automation tools convert leads into customers

Make your Business Stand Out and Get in Front of Prospects:
Within the past few years, marketing has changed significantly. Instead of pushing products or services onto potential customers, marketing is now based on intriguing people and earning their interest. While the “old” marketing relied on one-way communication through slogans and short messages, modern marketing communication is all about two-way, interactive communication. Modern marketers don’t play chase and catch to find customers anymore; they don’t practice cold calling as much as they used to. Now, they tend to base their marketing strategy on entertaining and educating prospects. If you are looking for an effective way to reach out to prospects and convert leads to customers, you should consider a modern marketing approach. Regardless of the size of your business, using some of the marketing automation tools mentioned above will help you achieve positive results.

In addition, these marketing automation tools can decrease your costs. With a good automated solution, it takes only one employee to set up lead nurturing and complex marketing campaigns, rather than a dozen experienced marketing professionals. After your marketing campaign has been set, your business will automatically send out numerous personalized emails to prospects, based on their specific interests. Whether you choose Hubspot, Marketo, Pardot or ActiveCampaign, you'll be able to track the way your prospects interact with your business. Each of these marketing tools can provide you with detailed information on website visits and clicks, content downloads, and much more. This will help you understand their decision-making process and create better relationships through interactive communication, and appropriate, well-timed reactions.

Thursday, July 21, 2016

Tips on Improving Dissertation Writing With Best Ideas

Dissertation Writing Ideas
Students need to learn how to write dissertations the best way as this is the only thing that will help them succeed in their class and do well in their future. There are many students who are not so expert in writing and researching and thus, they need some help and guidance when it comes to writing one of the most important documents of their academic lives. This article brings some top tips for students that can help them improve their dissertation writing with great ideas.

Guide Readers with Relevant and Important Information:
The first and the most important thing for students to do when working on their dissertations is to guide the readers through what they are perceiving and take them step by step. It can only be done if students collect relevant and information that is related to the dissertation topic and subject and they write it the best way to make readers understand why they are working on this particular paper. If students are unable to do so, they can hire dissertation writing services for better understanding.

Use the Right Words to Make the Paper Impressive:
When working on their dissertations, students need to make sure that they use the right collection of words that make their paper impressive and help them communicate the best meaning to the readers. They must avoid clichés and buzzwords that irritate the readers especially their readers and distract them from the main topic or idea. They must understand the right mix of intellectual words along with the appropriate words of common usage that help them impart the right meaning to the readers.

Understanding the Audience and Their Level:
It is very important that students keep their audience and their understanding level in mind when they start working on their dissertation. It will enable them to work the best way as they will know what type of research they should be conducting, what type of examples they should use and how they should convey the message to the readers that they will be able to understand. The more the students understand their audience and their level, the better effort they will be able to make and work on their papers.

Work Towards Writing Creatively:
When working on their dissertations, students need to understand that they must write creatively and make sure that they use their imagination to create a world where they are the mastermind behind everything and the readers believe what the writer wants them to. Showing the readers how they have handled the topic and the subject is the best way for students to move forward and so something in their dissertation that will help them impress their teachers and do better in their assignment. Students can use the best of ideas to work the right way and achieve success for themselves in the tough competition by using the right mix of tips to write the most top quality and custom dissertations for their teachers. It is only with good understanding and efforts that they can enjoy success in their class.

Wednesday, July 20, 2016

5G and its brilliant uses that can shape our future

Meta description: 5G is primed to take the world by surprise and unleash its power to change our
lifestyles for good by 2020.
5G simply stands for fifth generation, however it isn’t the fifth generation of your favorite laptop brand
or tablet make, 5G is specifically the latest technological upgrade on broadband standard. Yes, it is the
successor to currently residing 3G and 4G technologies. Even though it is not expected to arrive before
the spring of 2020, its potential capabilities are quite a talking point in the tech world today.
A commitment of a rapid moving world
GSMA (Groupe Speciale Mobile Association) believes that the arrival of 5G technology should see us
dwell in a much faster world. According to GSMA, 5G promises end point connections in the range of 1
to 10 Gbps, a thousand times better bandwidth per unit area, 90% energy usage reduction and a battery
life of ten years for low power devices. 3G and 4G worked by acquiring signals from the nearest tower
and provided quite a breakthrough in cellular communication. The download speeds soared to 100
Mbps. However, what 5G can bring to the people of this world is something quite unassailable. 5G
connectivity shall be three times faster than 4G, which promises a quick integration and arrival of the
world of connected devices.
The pros and cons of 5G
Of course 5G will make our access to data and the world of internet much faster than 4G. The current
bandwidth standards of the world have already given us hassle free internet on-the- go, with the best
connection packages facilitating lag free internet browsing. Thus, what 5G can bring to the world can
only be imagined. A theoretical download speed of 10 Gbps is already being anticipated, which will
possibly eliminate the word ‘loading’ from our lives for good. As every technological advancement is
aimed at quickening and hastening of things, 5G will certainly satiate our speed needs. However, this
transcendence from 3G/4G to 5G will come at a great implementation cost. Every gadget that we use
today will become obsolete, and because the arrival of 5G will need a new radio frequency band, we
might be looking at RF traffic.
What’s exciting coming up in 5G
As many cellular companies and technological powerhouses precipitate their work in 5G, some have
already set implementation and testing targets. Verizon claims to launch and test 5G with the customers
within the next seven months. On the other hand, South Korea has invested about 1.5 billion USD in the
R&D for 5G, with the aim of trials in 2017. Cellphone and PDA manufacturers will need proofs of the
future of 5G as they are the ones who will have to incorporate the associated infrastructure to
accommodate the new technology. Moreover, a new eco-system, architecture and agreed set of
standards will have to be devised right from the word go.
Uses of 5G- a brief insight
The mere thought of 5G makes us drool over the extent of technological leverage we might have on our
hands. 5G will provide the ultimate platform for a smart world. The automated communication of
devices, internet of things, smart homes, real-time app assistants, logistics, driverless cars and health
care, 5G is primed to change our world in entirety. So if you ever dreamt of a completely automated
world, well, it may not be very far!

Tuesday, July 5, 2016

How to Manage Mobile App Analytics to Acquire More Customers

Mobile App Analytics
There are many reasons why a user might choose or abandon an app, and the best way to clear the murky waters of user behavior is by using mobile analytics software. Analytics can provide invaluable insights into how users interact with your app, and they can help you focus your efforts on the areas which are most appealing to your user base. In this article, we’re going to take a look at how mobile analytics can help you acquire more customers.

By Improving Existing Features:
With app analytics you can save both time and money by finding out which features appeal to your users the most. A good analytics software will be able to show you how many times and at what points during the interaction a feature is used. If you find out that a feature is rarely used, you can take it out of your app. If the data shows that there is potential for improvement, you can focus your development efforts on that feature.

By Making Your App More Accessible:
Improving your app’s accessibility can be done by analyzing two factors: user flow and user engagement. User flow will help you determine where a user might close your app. For example, a counter intuitive feature or a bug might make a user close your app. App analytics can show you choke points, which you can then address by on boarding the user, streamlining a feature or fixing a bug. User engagement is a metric that helps you determine the length and frequency of sessions. If you find that you get plenty of downloads, but the app is only used once by most users, something’s clearly not right. In this case, you want to map out a journey and figure out whether it’s a design or a functionality flaw. From there, it’s easy to implement and test features that drive up your user retention, features such as push notification or an on-boarding process.

By Tracking ROI:
While ROI might not be a direct indicator of user behavior, it is a good indicator of your app’s ability to convert users and the effectiveness of your ad networks. Analytics can help you know where your users come from, and if you are using several ad networks, you can start separating the wheat from the chaff and focusing your investments on the most profitable marketing channels. Furthermore, you can determine the value of each user that is sent your way, which is another great way to find out where you get your highest quality referrals from.

By Detecting Bugs and Crashes:
There are currently many mobile devices in use, and while it might be great to have the perfect one-time solution, the world does not work that way. Many users fall through the cracks simply due to compatibility issues. Analytics software can help track those crashes and offer detailed reports on the circumstances at hand. Using these reports, businesses can identify whether a platform is worth “saving” or not. If a platform has enough users, and the crash reports show that there is a considerable compatibility problem, developers can start working on patches and increase the user base through a new update.

By Increasing Conversions:
Acquiring a customer is a long process that always ends with a sale/conversion. Analytics can help you reach that end goal by identifying flow funnels, and the factors that trigger conversions, purchases or the specific actions which brings in revenue.

Conclusion:
Analytics are very powerful tools for developers who want to ensure that they generate a healthy revenue stream from their app. This is done through identifying what can improve the user experience, and the bottlenecks that hinder the conversion process. Thanks to analytics, the process of iteration and successful optimization of an app is no longer a drawn out, nebulous process. Instead, developers can rely on clear and accurate data to make a decision.

Author Bio:
"Alfred is a tech lover who writes for Dot Com Infoway, a multinational digital marketing agency offering SEO, PPC & Social Media marketing to business needs with their expert team. Our Mobile app marketing team provides the best app promotion strategies for your mobile apps, help you design and execute a perfect launch to make your app stand out from other mobile apps in the market."

Saturday, June 11, 2016

Effects of Social Media on Education

Social Media
Social media is at boom these days. People are always looking forward to things that are at ease. There are multiple things that one can do over the web. Social media lends a hand in sharing of many things like data, information, videos, and photos. The world has turned more towards the technological side, in addition to a research; it is figured out that around 66% of the younger generation has signed up on the social media sites. Not only you can share your views, ideas, and thoughts over social media but it also assists in learning the process. This shows that social media is a wide spectrum and has positive aspects over many things. Hence, social media is not only influencing the entertainment sector but education fraction too. The top notch hearsay is that there are absolute no adverse effects of the social media over education. The outcomes are positive in every manner perceived. A student can take countless benefits.

Improved Alliance of Undergraduates:
The common relationship has greater than before speeded cadence, and the dominance of coalition for apprentices. The students by means of the help of this debate are gifted to unite to further natives, contribute to thoughts and information, request uncertainties, and be trained to be enhanced. Single more additional obsession is the entire statistics and particulars are immediately relocated to the new body in a rebuff of an instance, this facilitates in the mounting of the competence of student and everyone who be in a band.

Connoisseur in Widget:
The apprentices, in view of the fact that encompass an augmented convention of computer and device, they catch capability. The students boost their dexterity and spotlight on knowledge which lends a hand them to them at current among tutoring and anon with a profession. The undergrads be converted into more talented and practiced presently for the reason that of common medium and the gadgets, which they are using.

Modernize Yourself:
Students be capable of effortlessly transform their silhouette and by this technique they are capable of doing anything that is incredibly diverse. Students make use of techniques that are habitually not educated in teach. Students construct websites and recommence for prospect and outlooks. Spaced out beginning from this, students in addition craft online assortment that is be obliged to a prerequisite for potential profession alleyway. These manner students are inclined to discern what is obtainable just about them, and they can dig up thoughts commencing the most modern of belongings occurrence.

Students get rid of impurities and expand their ingenious fitness and preserve to the highest degree of preferred self-sufficiency or assist for them, which rally round in the settle on an element that what occupation channel they might be longing to put into practice. The student does not search out accurate corridor to expel out what they comprise in intellect. However they find things of their interest like hiring cheap dissertation writing service. Nonetheless, with an assistance of societal media, students encompass a true medium to advise and eject what is going with them on their minds.

Monday, June 6, 2016

Technology, Education and Students

Technology and Education
At present, entire world is globalizing and getting too competent. We can say that technology, education, and all are interconnected and have a grave relation. Though this matter is full of debate, yet what I think is, these all their compartments have a divine connection. Technology, as known is famous too, amongst the youngest chap too. Students, toddlers, and even most skilled people use technology for their ease. Parents make use of technology for education purpose to make their children's skill analytical. Parents put on activity based games and puzzles for their toddlers so that they learn better and can make good decisions.

However, students that are young use technology for their good education and learning. Not only this, but people who are doing graduation, masters, and Ph.D. are also using technology for distant learning and making learning easy to much extent. Future prospects of such students are very high. Technology has made life at ease for such students too, these students no matter where ever they live, or whatever they want to study; education is now not a problem for them as there is an online course that students can undergo. The benefits are countless; some important ones are like;

Ease of Access: There is an ease of access for students, who are studying and using technology than usual education. Students who are working and are not able to attend regular classes are highly benefited from this type of extensive education, which is deemed to be best. Students with such sort of education do not need to get dressed up for class and have to follow certain dress codes, but rather they can sit back at their home and decide timings for their education and they can sit can back in their comfortable clothes.

Lesser Fees: An online education is offering lesser fees than usual learning. Technology has reduced cost and improved learning standards. Fees are lesser, and an education that is provided is best.

Less Usage of Resources: Resources that are used in online education are lesser than usual education. You do not need to write down all by getting assignment writing help for that your instructor says; rather you can just have notes and the slides added by your teacher in a group.

Intellectualize Increases: Students who learn through technology, raises their thinking power and they can judge and make decisions spontaneously, these students are quicker in everything from thinking power, to analysis, and conclusion.

There are countless merits of technology on education. Students are more prone these days to learn from Internet and indeed they learn most paramount. This means that not only students are benefited from the online education and technology but rather they learn much better than that of the usual students and have a better understanding also. Technology is increasing day by day and it is deemed that in near future technology will play a much vital role in lives of students. Students are and will get benefited from technology, and students as well as normal citizens will continuously take advantage.

Making Money through Online Blogging

Making Money Online
Hey, people, do you have an idea that world is going towards technological side, this is because technology is eating us up. However, there are positive as well as negative aspects too regarding this technology and the monster as well as an angel world of technology. Technology has made us do everything in a much-simplified manner, we can talk, study, review things, shops, gain information, and what not from technology.

Likewise making money is also a popular thing over a web. There are numerous ways one can make money from. The most effective ones are blogging, selling products, surveys, academic writings, and much more. Most easiest and common one, which is much renowned amongst people, is to make a blog and start earning out of it. The question arises, but how? Let us tell you.

Let us have an understanding what a blog is, a blog is a place where you publish your material or your findings and people come and read it. Provided the matter should be useful. Once you have uploaded your blog with finest content, wait and see the magic, it may take time but it will work at last. Invite people so they come up to your platform and discuss things. Keep in mind you have to bring in traffic, the more traffic, the more money. Once traffic starts coming in, remain in contact with people visiting your blog. You can also take ideas from them to make a blog more appealing. As aforementioned, content should be magnetizing people.

Maintain relationships and start commenting on other blogs too. See what other blog holders are doing to promote their blog, follow same line and attain an attention of people. Gain trust, build authority and get the blog that you own exposure. Continually seek ways to make it a strong platform for not only you but for people too. Provide assistance to people via your blog. Once you become popular people will help you in promoting your blog, as by mentioning regarding you to other people, this helps seriously! There are endless possibilities, which could occur.

Start a blog regarding a topic that you like and you are interested in, start as a hobby and then monetize it later on. It is better to keep it organic. Even if a few of nation visits your blog on daily basis and you get a few bucks for daily basis, multiply it by 30 days for an entire month.

This we are taking about one blog, for instance, if you have 3-4 blogs, then you will be having a handsome income. One thing just keeps in mind that if you provide people with a well-themed blog, along with best details, it is a must thing that people are automatically attracted towards you. The more creative you are, the more prone you will be attained guests and make money. It may require time but it is doable guys!

Author of this article is working with a top and cheap dissertation writing service provider company that works in UK.

Wednesday, June 1, 2016

Four Ways Google Is Protecting You From Malicious Attacks

Google Malicious Protection
Google knows that private security is of the utmost importance throughout the online user-base. Here is how they are working to improving it today. Browsing the internet is becoming more and more risky with developments in hacking and account phishing. Your privacy has never been more susceptible to intrusion but fortunately, Google is hard at work in protecting your online presence. They have recently made big strides to ensuring that you are safe from such attacks.

Evolution in how users surf the web, as well as share files has been it more complicated to come up with innovated solutions for. However, Google has taken a steady hold of the growing situation and reduced instances of their users being vulnerable. Many of them have been thanks to Google’s recent announcements that include, but are not limited to, upgrades and firmware improvements. As the user, here’s what you need to know about how such policies will affect you.

Safeguard against Social Engineering Attacks:
One of the easiest ways users are being taken advantage of is social engineering attacks. These are attacks that are designed in a way to trick web surfers into visiting a website or clicking a link that leads to their computers being compromised. An example is a fake notification for downloading updates. These have been particular challenging to protect against, but Google has taken a stand to fight again fake notifications such as these. From now on, Google’s automated monitor will detect suspicious links such as these and will take extra measure to keeping them away from websites that are employing them, as well as guard users from running into them.

Reduction in Virus Transfer:
Google Drive has seen a massive decrease in corrupted data being transferred to its cloud servers. Google has been adamant in protect all surfing on their browsers with the new and improved SSL and https securing technologies. These combined with the recent firewalls and security measures made on Google Drive has improved virus and malware exchange to a great degree. As users of Google products, there is little to no need to worry about any malicious software making their way inside your system. As far as you are concerned, their traffic has been nearly eradicated to the point where they are no longer an issue with many Windows and Mac based operating systems.

Improved Security on Cookie Based Websites:
Cookies have always been a controversial topic. On one hand, they enhance user experience and provide smoother and richer surfing sessions. However, they can also backfire, providing hackers with sensitive information about the users. Google has recently updated their cookie tracking database to host a more reliable user preference calculation techniques. Upgrading cookies has been a big step towards user security as well as improving accessibility on many websites.

Safer Networking from Public Computers:
If you are a college student or an office worker, chances are you may be using more than one hardware. Logging into public computers has always been risky but Google has recently implemented new security protocols to improve your public information sharing. If you log in to public domains, you will notice that you will be required to verify your identity through Google’s new three step procedure. This is a tried and true method that many other companies like Apple have used in the past, and its effectiveness comes from its simplicity and robust methods.

If you are still unsure if Google will completely tackle the problem of hacking and virus traffic, then statistics should convince you. Over the last three years, virus exchange has reduced by nearly 70%, largest in history. Plus there have been almost no reports on accounts being hacked or stolen in the past month. Google may not achieve 100% efficiency, but they are certainly on the right track. It remains to be seen how far they can push their security innovation.

Author Bio:
Carlton Herman is a networking specialist that reports on recent breakthrough on internet technologies over at write my assignment | Assignment Corner. His knowledge makes him a helpful contributor on our website as well as an extremely knowledgeable individual.

Monday, May 23, 2016

Ultra HD 4K TVs Are Still Stupid

Ultra HD 4K TVs
Whenever there is something new on the horizon, it tends to instantly polarize human population. One half instantly rushes to get this new thing, while others tend to shun it and completely disapprove of this modern device or trend. The same thing we have today with the latest HD 4K TVs. Some, would sell their immortal souls to lay their hands on them (which is no surprise considering their price). However, the other side tends to claim that this new technology, although not bad, is still unnecessary, since most of the motion pictures today are not even that quality recorded that you can see the difference. Seeing, how you seldom have the chance to hear the latter side’s point of view, here are some thoughts why Ultra HD 4K TVs are still considered stupid by some.

Your Senses Are Not All-Powerful:
First of all, it is true that 4K TVs offer a superior image. This is quite an objective thing and can be measured mathematically. Still, there is nothing objective about our senses and there is a line which our eyes simply cannot cross. Same as we cannot register sounds under or above a certain frequency, we cannot see beyond a certain resolution. Similar is the case with frames per second (fps) in the motion picture. Years ago it was believed that a human eye cannot see the difference beyond 60fps. Later, it was proven that we can register anything up to 110fps. This however still means that 111fps and 5000fps look the same to a human eye and investing more in increasing the frame rate of visual recordings is quite futile.

Exaggerating with Size Screen:
Next, 4K screens need to have the appropriate size to match their superior resolution of 4096 x 2160 pixels. However, you need to remember that, bigger is not necessarily better. Sure, the bigger screen gives you a better picture and a more faithful theater experience. However, the bigger the screen the more expensive it is which means that it will instantly become unavailable to a lot of people. Additionally, in most cases, you will have a quite finite room space and although TV is the focal point in most of the households it is usually not supposed to be the only thing on that wall. For this reason, it is highly unlikely to expect that 80-inch screens are ever going to become an industry standard.

A Bit of a Marketing Trick:
Sure, no one dares to deny that Ultra HD is superior to ordinary HD, but is this difference that is barely noticeable. Still, this word Ultra alone has such a dominant connotation to it and it is this connotation alone that a lot of people are ready to pay fortune for. Let’s be completely honest about it, a lot of people out there that actually have 4K TVs have no idea what this 4K stands for in the first place. However, as soon as they heard that this 4K is top-notch technology they spared no expense in acquiring it. In other words, what they were willing to pay for is this idea of superiority and not the actual superiority of the device. Plato would be proud indeed.

Soon We Will All Need 4K:
Now, in the era of 720p, most people didn’t even think about 1080p and when will it come out. It is quite possible that things will be the same with 4K. On the other hand, whenever a new technology first appears, upon release it costs much more than it will cost in only half a year, which means that this head start might cost more than it is actually worth. As always, patience can save you quite a lot.

Counter Cost-Effective:
In a recent conversation with people behind Universal Home Theatre it came to our attention that the greatest reason against these TVs is that they are counter cost-effective or cost ineffective. Namely, as we already stated, these TVs cost an arm and a leg and seeing how human eye can barely see (if at all) the difference between 1, 2, 3 and 4K it seems simply irrational to spend that much on these TVs. In fact, installing a good surround system or just painting your room in a non-reflective color can make more difference in your viewing experience than going from 1K to 4K TV can.

Conclusion:
All in all, there are always those to whom the money is not the issue. For them, there really is no reason why not to go with the best TV the money can buy and to them even the tiniest difference matters. However, more often than not, this will not be the issue and few people are as reckless with their money. For the same amount you would pay for this kind of TV alone, you can arrange and rearrange your entire home theatre. So, to answer the question from the beginning, yes Ultra HD 4K TVs are still stupid and will continue to do so until they become a bit more cost-effective (less expensive). Still, by then we will have 8K screens in the same position and the cycle will continue…

Friday, May 20, 2016

How to Use Social Media in Positive Way

Use Social Media
There are both pros and the cons of everything, be it everything. The good news is that we can decide which path we want to choose. Today here will discuss how to use the social media in a positive way. Social media? What is it? Social media is a platform that comes on various sites, that enables the people to share, generate, and promote their ideas. On social media, you can target your brand; educate people, share knowledge and what not. The fact is that everyone around in this globe id dependent on the technology and then the social media forums. These forums help the people in many extents and the people get benefit out of it.

Socializing: Being social or moving towards being social not only give the entertainment forum but also creates the motility to move forward. Socializing aids in getting and generating new ideas as the minds open up and a new way of thinking and adopting things come forward when you tend to meet the new people. The fact is that due to socializing you tend to make new friends and share your particular knowledge with them and get their knowledge. The more interaction you have with the people the more you flourish in every regard.

Giving out Familiarity: On the social media forum, you share the knowledge and look and get ideas what people say. This way you get skillful and intellectual and the confidence also maintains in you. Be it anything, sharing information online for the students or any job offer or just a casual friendship. Social media has something new and different for everyone.

Modernize One: The social media also helps you that you can modify and modernize yourself in this competitive world. What is in trend, what is new, and hot gossip, all you can attain if you are on a social media platform? The knowledge, skills and the abilities are improved and polished with this mind blowing forum.

Wisdom: The best and the most achievable and popular things a social media can have in within itself is, that you can get the wisdom of no matter you think about. The social media is mighty and has knowledge on nearly every of the topic you say. This way you can get the daily updates, about people, new technologies that came into existence, new issues, new diseases, and what not.

Say What You Think: Each of the individual and the citizen has a complete right to say and share what they feel. The social media helps in this. You can share the posts and tell the world what you feel. This way if you have a grief, the grief is relieved. If you are happy, the happiness increases as the people communicate with you and ask you and you feel light and better. Last but not the least, all we can do is that we can thank enough to the social media site holders that they have made such an amazing podium onto which people communicate, learn, meet, interact, and share their ideas.

Author Bio: Albert Barkley is author and blogger that is working to provide cheap dissertation writing service in UK. He is an expert educationist who loves to write.